Jakub Ryba
Tech-savvy marketer combining curiosity, ownership, and outcomes
Momentum comes from structure, feedback, and learning. I apply this rhythm to my work and my own development path.
About Me
Results-Focused
Driven by measurable outcomes and continuous improvement across all marketing initiatives
T-Shaped Skills
Deep expertise in digital marketing with broad knowledge across the entire marketing spectrum
Ownership Mindset
Taking full responsibility for projects from strategy through execution to optimization
Based in Czechia with experience managing global marketing initiatives across 80+ countries
Professional Journey
1
2019-2025
Head of Marketing at Easy Software Ltd.
Led cross-functional team of 8 people, managing global marketing for Easy Redmine across all channels
2
2018-2019
Ecommerce Manager at Easy Software Ltd.
Improved online experience leading to continuous Q2Q growth in sales and lead generation
3
2015-2017
Online Marketing Manager at Easy Software Ltd.
Drove digital growth and lead generation in a B2B SaaS environment
4
2012-2015
Marketing Manager at LAO - průmyslové systémy, s.r.o.
Managed full marketing mix across digital and traditional channels
10+ years of progressive marketing experience with emphasis on ownership and results
Easy Software Leadership
As Head of Marketing (2019-2025)
  • Led marketing for flagship product — Easy Redmine, a project management suite for tech teams
  • Owned full-funnel growth strategy generating thousands of MQLs across 80+ countries
  • Responsible for SQL and SQO growth through optimized inbound and outbound campaigns
  • Integrated AI positioning across marketing narratives
  • Managed performance marketing across search, social, and display
Helped position Easy Redmine as the go-to hybrid PM suite through strategic marketing initiatives
Entrepreneurial Spirit
AntiSpyGadgets (2019-2024)
Founded and ran B2B-oriented projects focused on private device-level protection
  • Offered webcam covers, mic blockers, and USB data blockers
  • Delivered personalized products with branded packaging for companies
  • Led product positioning, website content, and all B2B marketing efforts
VideoEdit24 (2018-2019)
Built a website offering semi-automated video editing service with 24-hour turnaround
Demonstrated initiative and ability to identify market opportunities, even when some ventures didn't achieve desired scale
Marketing Expertise
My approach combines strategic vision with hands-on execution, ensuring marketing initiatives deliver measurable business outcomes
Key Achievements
80+
Global Reach
Countries where marketing campaigns generated qualified leads
8
Team Leadership
Cross-functional marketing team members managed at Easy Software
10+
Experience
Years of progressive marketing experience across digital and traditional channels
5+
Entrepreneurship
Years running successful B2B-oriented side projects
Consistently demonstrated proactive problem-solving and ability to drive results across diverse marketing challenges
Marketing Philosophy
"Momentum comes from structure, feedback, and learning. I apply this rhythm to my work and my own development path."
My approach to marketing is built on three core principles:
  1. Structure: Creating frameworks that enable consistent execution while allowing for creativity
  1. Feedback: Constantly measuring performance and gathering insights to inform improvements
  1. Learning: Continuously developing new skills and adapting to evolving marketing landscapes
Skills & Capabilities
Digital Marketing
  • Google Ads
  • LinkedIn Advertising
  • SEO/SEM
  • Content Marketing
  • Performance Analysis
Strategic Planning
  • Full-Funnel Strategy
  • Campaign Planning
  • Market Research
  • Competitive Analysis
  • Budget Management
Leadership
  • Team Management
  • Cross-Functional Collaboration
  • Vendor Coordination
  • Project Ownership
  • Process Optimization
Analytical mindset combined with creative problem-solving and strong execution capabilities
Let's Connect
Contact Information
Phone: +420 736 625 733
Why Work With Me
I bring a unique combination of:
  • Strategic vision with tactical execution
  • Entrepreneurial mindset with corporate experience
  • Technical knowledge with creative thinking
  • Independence with collaborative spirit