Hi, I am Jakub
Tech-savvy marketer combining curiosity, ownership, and outcomes.
About Me
Momentum comes from structure, feedback, and learning. I apply this rhythm to my work and my own development path.
Results-Focused
Driven by measurable outcomes and continuous improvement across all marketing initiatives.
T-Shaped Skills
Deep expertise in digital marketing with broad knowledge across the entire marketing spectrum.
Ownership Mindset
Taking full responsibility for projects from strategy through execution to optimization.
Based in Czechia with experience managing global marketing initiatives across 80+ countries.
Professional Journey
10+ years of progressive marketing experience with emphasis on ownership and results.
1
2019-2025
Head of Marketing at Easy Software Ltd.
  • Led global marketing for Easy Redmine, B2B SaaS with users in 80+ countries.
  • Achieved 30% YoY MQL growth for three years, later improved MQL→ SQL conversion rate from 8% to 15%.
  • Scaled the website into a strategic acquisition channel, driving pipeline and revenue growth.
  • Integrated AI narrative into product positioning and marketing communications.
  • Built and grew a cross-functional marketing team from zero to eight people.
  • Drove SQL & SQO growth through optimized inbound and outbound campaigns.
2
2018-2019
E-commerce Manager at Easy Software Ltd.
  • Improved online experience, resulting in continuous Q2Q growth in sales and lead generation.
  • Implemented data-driven optimization of website structure and UX.
3
2015-2017
Online Marketing Manager at Easy Software Ltd.
  • Managed digital channels in a B2B SaaS environment.
  • Increased qualified inbound leads via SEO and paid campaigns.
4
2012-2015
Marketing Manager at LAO industrial systems
  • Owned the full marketing mix across digital and traditional channels.
  • Built brand visibility in highly technical industrial markets.
Entrepreneurial Spirit
AntiSpyGadgets.com (2019-2024) – founder
  • B2B-oriented project offering branded privacy-protection devices (webcam covers, mic blockers, USB blockers).
  • Managed product positioning, website content, and all B2B marketing.
  • Delivered custom products with branded packaging for companies.
  • This project was successful but ended due to lack of focus, as all three co-founders had it only as a side project.
VideoEdit24.com (2018-2019) – founder
  • Built a website offering semi-automated video editing with 24-hour turnaround.
  • Created MVP, managed positioning, and tested go-to-market strategy.
  • This project ended due to insufficient market demand.
Marketing Expertise
My approach combines strategic vision with hands-on execution, ensuring marketing initiatives deliver measurable business outcomes.
Key Achievements
30 %
Growth
Achieved MQL growth three years in a row across 80+ countries.
8
People
Built and grew a cross-functional marketing team from zero to eight people.
15 %
Conversion Rate
Improved MQL → SQL conversion rate from 8% to 15%, boosting pipeline efficiency.
5+
Entrepreneurship
Entrepreneurship expanded skills beyond marketing into business leadership.
Consistently demonstrated proactive problem-solving and ability to drive results across diverse marketing challenges.
Marketing Philosophy
"Momentum comes from structure, feedback, and learning. I apply this rhythm to my work and my own development path."
My approach to marketing is built on three core principles:
  1. Structure: Creating frameworks that enable consistent execution while allowing for creativity.
  1. Feedback: Constantly measuring performance and gathering insights to inform improvements.
  1. Learning: Continuously developing new skills and adapting to evolving marketing landscapes.
Skills & Capabilities
Web & Digital Marketing
  • SEO/SEM & content marketing
  • Google, Meta & LinkedIn Ads
  • Conversion rate optimization (CRO)
  • Performance analysis & reporting
Strategy & Growth
  • Full-funnel growth strategy
  • Campaign planning & execution
  • Market research & competitive analysis
  • Budget ownership & ROI optimization
Leadership & Collaboration
  • Team management & coaching
  • Cross-functional collaboration (dev, design, sales)
  • Vendor management & process optimization
  • End-to-end project ownership
Analytical mindset combined with creative problem-solving and strong execution capabilities.
Let's Connect
Why Work With Me
I bring a unique combination of:
  • Strategic vision with tactical execution
  • Entrepreneurial mindset with corporate experience
  • Technical knowledge with creative thinking
  • Independence with collaborative spirit